Live stream Broadcasting

Live streaming is the act of delivering video or audio content via the internet either in recorded format or broadcasted in real time. In this dynamic age where technology is now becoming a powerful tool for information dissemination, the use of live streaming has become an inevitable tool in the business world.

What are the advantages of live streaming to your business?
1. It is a formidable tool for expanding your market reach. The internet is a massive community and live streaming gives access to a vast number of people knowing your products and services. For example, A livestream broadcast of an event hosted by your business on Facebook live will not only reach out to your customers but also prospective customers which in return leads to more robust customer relation and conversion of new customers.

2. Live streaming is cost effective. A business can conduct training online and a single electronic material is used for all participants online thereby saving cost for stationeries or hosting a business conference online which also saves travel cost, lodging cost and other logisitics.

3. It generates increase in revenue. When money saved for big projects or conferences are converted to virtual projects/conferences then little is spent and more is saved thereby increasing revenue and channeled to consolidating your business.

4. It is very interactive. Live streaming gives the end users the opportunity to interact with the company. A company can host a video conferencing event with consumers and consumers are given access to ask questions no matter the location they are resided. This is a very creative way of strengthening consumer relationship because consumers gets to see the business owners which in return builds credibility.